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Coca-Cola has brought back SURGE
After 12 years, Coca-Cola is re-introducing Surge.

The world’s biggest beverage company will begin selling 12-packs of the sweet citrus drink on Amazon Monday, according to a statement, marking the first time Coca-Cola has sold a product exclusively online. The company says the move is a response to a wave of nostalgia for the citrus soda — and an example of Coca-Cola listening to fans.

Surge, launched in 1996 as an answer to PepsiCo-owned Mountain Dew, was the company’s most aggressive launch of a soda brand in that decade. While initial reception to the beverage was strong, its appeal had all but faded by the early 2000s. The Atlanta Journal-Constitution, Coke’s hometown paper, was already calling it a “classic example of failure” in 2003 after most production ceased the prior year.

But children and teens of the ’90s have recalled Surge fondly since then, some more fanatically than others.

Coca-Cola said a Facebook group called “SURGE Movement,” with more than 128,000 likes, played into its decision to bring the beverage back.

The group, devoted to seeking the re-release of Surge, was founded on Dec. 23, 2011, according to its “About” page. It regularly posts about the beverage, asking members questions like: “If SURGE came back, how or where would you want it distributed?” and “It’s the 90’s. You’re chugging an ice cold SURGE on a hot summer day driving by the beach with the windows down. What’s playing on the radio?” (Answers for the first question include “Directly into my mouth via water hose,” while artists such as Sugar Ray and the Offspring are among names listed for the second.)

“Future plans for the brand will depend on the level of excitement exhibited by fans across the country,” Wendy Clark, president of sparkling and strategic marketing for Coca-Cola North America, said in the statement.

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SURGE is back!
Pack of twelve, 16 fl oz cans of citrus flavored soda with other natural flavors
Citrus flavored soft drink
Convenient, On-the-Go 16oz cans
SURGE originally existed in the US 1996-2001 - back now due to popular demand
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Oh man. I remember that shit. God fucking awful.
Oh shit! Does that mean Pepsi will be bringing back Josta next???

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I was on an AAU team that was sponsored by Coke at one point and we had 'alternate jerseys' that were that slime green motor with the surge logo on them. They looked horrible.
When SURGE rises from the ashes, the rivers will turn to blood, and the horsemen Pepsi Kona and Crystal Pepsi will lay waste to every nation.
"It's pretty much as bebopeva88 says really. He is wise and the knower of all things!" -- Ben Templesmith

"And the DP is always good...I hope their DP is good. Otherwise, minus 10 points right off the bat. Skynet KNOWS how weird my DP obsession is. I take it very seriously." -- The Wife

I can't wait to drink some while listening to my Surge sampler cd.
SURGE was pretty much Mellow Yellow with more caffeine or something, right? I distinctly remember my freshman year in college, where a few of us opted for one of those and a couple of C-store hot dogs instead of actual meals.

I think that my metabolism betraying me years later was just revenge for the shitty things I did to my body while it was still active.
It sold out quickest at my school regularly. Then you'd have to go for Fruitopia...
Mello Yello and Mountain Dew are the same thing, right?
I want OK Soda back.

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